Visual Design - UI/UX - Illustrations

Jan 89’ - Present

Heya! πŸ‘‹ my name is Steven. I love helping build meaningful & engaged user bases through human centered design. I help ease communications between businesses & their communities.

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Collaborate, build, & grow.

Building audiences, designing products, and engaging communities.

BRD

August 2018 - November 2019

I learned so much while contributing my time to building the business. We drove growth at BRD and assisted in breaking records for revenue, monthly active users, transaction volume, and other growth KPIs month after month.

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FoxDen

January 2012 - Present

I'm a multidisciplinary designer with experience and an understanding of HTML, CSS, JavaScript, UI design, UX research, Marketing, ASO and SEO.

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Lifewest

August 2014 - August 2018

I had the opportunity to help build the Marketing & Creative Team at Life West. The team drove growth for the institution, and was responsible for prospective student aquisition.

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Here are some happy humans.

I love helping people build their visions into reality.

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Nadia Fakhoury

I appreciated his insight and the innovation that he provided at every stage, as well as the promptness in his work. He was always open to feedback, and he made sure I was completely satisfied.

tom-mcvey Erica

Steve's capability to juggle multiple projects was unlike anything I've seen from a designer – it made a dramatic difference in the productivity level of our team.

tom-mcvey Riki Newton

What I value and admire most about working with Steve is his willingness to take feedback. No one is harder on Steve than Steve, and yet because of this introspective quality, he’s acutely aware of his strengths and weaknesses and never recoils when confronted with either.

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BRD

Marketing Manager & Designer

August 18’ - November 19'
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What I've Learned

What a great pleasure it was to be apart of the marketing team over at BRD, formerly Breadwallet. Bitcoin, blockchain, and crypto currencies are a passion for me, so being apart of helping build one of the most prolific companies in the space was a great growing experience.

I started as a designer creating any marketing assets needed like illustrations, icons, ads, etc, and then moved into a managerial growth position handling user acquisition / design management while also still doing design; I wore many hats.

In my time there, I helped launch multiple growth and revenue driven projects that broke records month after month. I was apart of creating various campaigns aligned with growing our user base, building partner volume, and growing user engagement. I learned so much helping the company grow from 1M to 2.5M users globaly and increasing monthly active users by 60%.

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Visual designer, illustrator; wearer of all hats.

I handled a majority of the visual assets at BRD such as illustrations, video animations, ads, social posts, app store marketing assets, and much more.

Marketing was incharge of building the brand and keeping it alive.πŸ™‚

I'm well-versed in many design tools such as sketch, figma, adobe's suite, etc, and im quick to learn and familiarize with something new.

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It's not just about filling the top of the funnel.

We created many very succesfull marketing campaigns to help drive quality top of the funnel growth as well as quality engagement throughout the funnel.

I handed the visual assets needed for these campaigns such as landing pages, UA ads, promotional videos, etc. I also handled ad spend and strategy for user acquisition, utilizing data to find where the cost effective inventory was. I worked with vendors to get the best bang for our budget.

Our marketing campaigns eased the pain for first time users of the app allowing them to de risk their initial investment and not feel burdened or stressed during the onboarding process. This successfully increased transactional and trading volume for the app tremedously, leading to record months for PTV and MAU, while keeping KPIs like CAC low.

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Let's face it, finding users for your app is tough.

Crypto/blockchain is still in it's infancy and the wallet space is especially saturated. At BRD we needed to get innovative in how we approached and found new customers.

Using market data and understanding who our customer was one way to get an edge in a crouded market. I was able to figure out a global strategy to increase our userbase at an efficient pace and at a low cost to us.

BRD's userbase grew 150% from 1 million users to 2.5 million users through help of various campaigns, ad vendors, special promotions, and other UA strategies.

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What I valued most at BRD was the opportunity they gave me, the work I did there, and the wonderful people I had the pleasure of learning from every day.

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Freelance

Designer - Developer - Learner

January 12’ - Present
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What I've Learned

The learning truly never stops. My facination with web technologies, building businesses, and the tech industry in general have shaped my experiences in life. I try to submerse myself in the space as much as I can, in order to create and build the future I want to see.

Working as a freelancer allows me to take on projects that I may have not been able to explore in my normal 9-5 work, allowing me to build upon my knowledge of programing languages such as HTML, CSS, PHP, and Javascript. Im not an expert yet, but im not afriad to poke around. This also allows me to communicate with developer teams as well as designers easily and be able to articulate ideas and concepts.

Freelancing has alowd me to organize and optomize my focus as well as build on whats important when working on multple projects at once; building self time managment and self project managment. Working with many clients/projects/contractors at once can be overwealming, but I've been able to create proccess that work for me, and not against me.

nadia-fakhoury

Nadia Fakhoury

I appreciated his insight and the innovation that he provided at every stage, as well as the promptness in his work. He was always open to feedback, and he made sure I was completely satisfied.

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Livingston Buchanan

Steven helped me put my design together and continued to support me for years on updates. Before this website we didnt have anything, and Steven helped brought B&N to a new level.

tom-mcvey

television

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diamond

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As a designer I believe the content drives the design, and research drives the decisions. A clean design with a user centric approuch can really grab the attention of your customors, and can help drive them to meet your needs as well as theirs.

As a developer I strive for semantic and efficient code. I dont know everything, but what I do know is an optomized experience can make or break your product. I use best practices to build your product so it doesn't break on you, but works for you.

As a creator I impliment what I've seen and learned, along with some love into creating something unique to the needs of my clients and their businesses or projects. I love to create for people.

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Untapped Brews was an online retail store for local craft breweries. The benifit is they would, through us, be able to sell direct to consumor at a discounted rate and reach a far wider audience then their local. Breweries would have access to our users and we then would provide their beer at a special rate on our platform.

We ran untapped brews for about 2 years hosting local craft beer events, and selling local beers nationally. We handled everything from the shipping logistics, product packageing, and website sales to the marketing, design, branding, business logistics, and every other little thing that comes along with starting a small business.

A rewarding experience, as well as a humbling one to learn and grow as an business owner, marketer, and designer.

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The Wealthy Healthy is the podcast and blog dedicated to inspiring better mental, physical, and financial health. It exists for the primary purpose of getting you fired up to make improvements in your life.

It started as an idea to share useful content and possibly speak with interesting individuals from all backgrounds and has grown to 50+ episodes, 25+ interviews, 8,500+ downloads, with a listening audience in 20 countries and 28 states.

I work on The Wealthy Healthy and handle the website development and design, along with the audio engineering for the show. Check us out @ The Wealthy Healthy!

I really love to create; It's where I find my flow. I strive and am gratefull to be working on multiple projects that fullfill me. Allowing me to constantly be working on myself as a human helps build my skills professionally.

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Life Chiropractic College West

Web Design & Development

August 14’ - August 18'

What I've Learned

I had the opportunity to join and help build the Marketing & Creative Team at Life West. The team drives the conversation around the institution and the chiropractic profession to prospective students, alumni, and the public eye.

I work closely with our digital marketer on SEO optimization/best practices, landing page creation for new/old campaigns, and also spend a lot of time with in the wordpress CMS platform.

Working at the college has aloud me to expand my knowledge of HTML, CSS, PHP, and Javascript as well as gain a more well rounded understanding of SEO, digital marketing, and best practices for a good user experience.

The number 1 hurdle for a prospective student is accessable information when inquiring about an institution. A simple redesign of our inquiry form increased our leads online by 50% per month.

The problem was simple, the inquiry form was cluttered and hard to fill out. It was actually preventing students from inquiring at all.

The solution for us was to re-asses and re-design the form with more of a simple, user centric approuch.

Our digital marketer provided me with the information we required in the form. I build out and designed the prototype to spec, as well as conducted user tests with our director of enrollment, multiple admissions reps, and two current students who underwent the previous proccess before the change.

My Take Away is that sometimes, a simple change can make a big difference to the performance and experience of the product.

Looking at what you need to improve upon before adding new features or services might be the better option. Testing is important, in the end, good feedback was the key to this forms success. The user testing, albeit miniscule, really helped decide what functionality was needed and not needed in the final itiration.

Redesiging an event landing page led to a 30% increase in sign ups for future events & a more managable back end enviroment for event managers.

The Problem was the numbers for our quarterly prospective student outreach event the event were slowly declining as the program aged. The landing page was outdated and in need of a new design and the back end systems/processes needed updating.

We took this opportunity redesign the landing page with the prospective and the event manager in mind.

They alloud me to completely rethink the approuch we had visually and let me try out a lot of new technologies to help the build. We went through multiple itiration with input from project stake holders and managers of the event, and ended with this final itiration.

Redesigns and automation are your friend! We're often afraid to try something new because of time consumption or fear of new systems, but it can really help when its actually needed.

A simple refresh to pages on a website can do wonders to the experience of the user.

The Problem: Full website redesigns are costly, especially for an institution with a lot of content. Resources are scarce and time is better spent on other campaigns.

The Solution: A more managable refresh of the website was done to better portray content on the site allowing current users to have a better experience browsing.

The Process: I went through the main website and updated typographic styles and applied some UI/UX best practices in order to give the same website a refreshed feel.

My Take Away: You dont always need to redo everything, in fact, sometimes resources are better spent elsewhere on more urgent projects.

Life West hosts an annual industry leading seminar dubbed The WAVE. I worked on a refresh of our 2017 design, and attempted to make the content pop more with out changing to much from our 2017 theme. Similar to our .EDU website, a subtle change made all the difference.

In these situations, time and budgets are the constraints. Tools like wordpress are amazing ways to cut cost and keep development time to a minimum. While wordpress is very a versitle CMS, themes and functionality with in those themes can show up lacking to the needs of an organization using them, as it did for us. This leads to custom developed pages, plugins and functionality with in languages such as html, css, php, and javascript.

For 2017 the institution required a countdown feature on all pages as well as other custom features on internal pages such as the speaker bio's and the speaker grid page, These features and custom code were able to be brought into 2018 as well cutting cost of development. The aim of the redesign was to give our users a more fluid online experience and highlight the good content the site had to offer.

This in combination with great online marketing helped us acheive a record number of attendees. Roughly 2,000+ doctors, students and alumni, and prospective students attended the WAVE in 2017.

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